BUSINESS DEVELOPMENT

About Sendicate

Email is intimate, personal and can have powerful effects, but an email is only as good as the tools that created it. Sendicate is an email app that brings together simplicity and design to simply send emails to people who matter. We hope that talented creative and technical teams will find a new voice with email through Sendicate. Have fun with it.

Good design makes a world of difference, which is why we have focused on creating compelling templates that drive influence. With a few gorgeous templates to choose from, you can spend more time crafting the message and less time dealing with hundreds of layouts. After all, less is more.

For the technically and creatively inclined there is a full theme system to bring yourvision to life.

EXECUTIVE PRODUCER
EVENT PRODUCTION & CONTENT PRODUCTION

A stunt activation to herald the launch of the H+M & Margiela capsule collection on the streets of San Francisco. Part of a global initiative, the Manifesto March had 300 models roaming the streets of San Francisco "silently" promoting the release of the collection. Influential bloggers, including Street Peeper's Phil Oh, documented the march; sharing images in real time across the social web.

EXECUTIVE PRODUCER
PHOTO, VIDEO & WEB PRODUCTION & INFLUENCER CASTING

An exciting digital content program concepted and developed to tell stories of influential artists and entrepreneurs and their relationship with their "Built to Perform" prized possessions; objects of design and durability. The content told the story of these influencers, including actor Adrien Grenier, comedian Dave Hill and Delta Spirit's Matt Vasquez, and how their objects influence their creative endeavors; connecting them to the unique brand traits of the Braun Series 3 Shavers. The content, hosted on a custom Facebook Content Hub, energized the brand's social platforms while talent/influencers shared their Built to Perform stories on their owned social channels; introducing Braun to new, engaged social communities. 

Campaign photography by James Ryang

EXECUTIVE PRODUCER
EVENT PRODUCTION, INFLUENCER/TALENT SERVICES

The Baileys Boutique, a pop-up holiday shopping event, featured independent female designers, including Suzanne Rae, K.Kiechel and Samantha Sleeper, displaying 10 must-have Baileys inspired items. The cocktail event featured sounds by DJ Mandy Coon, custom cocktail creations and the opportunity for shoppers to mingle with the designers themselves. 

EXECUTIVE PRODUCER
CONTENT PRODUCTION & DIGITAL PRODUCTION

"Tap Into SXSW" broadcast content live from SXSW 2012 to a digital hub hosted on Cool Hunting and presented by MasterCard to promote their PayPass technology. Over 100 pieces of all-access, unique content featured live "unplugged" performances, interviews and festival recaps. The content was promoted across the Largetail ad network; including sites Cool Hunting, Dangerous Minds and more. 

EXECUTIVE PRODUCER
EVENT PRODUCTION

The Pentax "See + Shoot" Events promoted the release of Pentax's first camera collaboration with product designer Marc Newson. The events, in Miami, New York, Los Angeles and Minneapolis, activated unique opportunities that put the camera in the consumer's hands. At ICFF, festival attendees had the opportunity to rent the camera, take photos throughout the day and go home with an SD card full of images from the camera. 

EXECUTIVE PRODUCER
CONTENT, WEB & PRODUCT PRODUCTION

The Jeep High Altitude microsite told stories of remarkable designers and profiled the power, edge and innovation that defined them; including 3x1's Scott Morrison, Love+Made's Linda Nguyen and Freshness founder Yu Ming.

The content program evolved into a curated capsule collection celebrating USA Basketball leading up to the 2012 Olympics. The collection included custom merchandise incorporating Jeff Staples' commissioned logo; including 3x1 scarves, Jambox Speakers, Knockaround sunglasses and Skullcandy headphones. 

EXECUTIVE PRODUCER
EVENT PRODUCTION + MARKETING/PR DIRECTION

The Sonos Listening Library at the The Standard East Village for Noho Design District/NYC Design Week 2012, was transformed and tuned in collaboration between America Design Club, Kiel Mead and Sonos. The listening focused pop-up introduced designophiles to emerging designers and the value of well-designed audio environments along with power of Sonos' wireless sound technology. The focal point of the room was the custom-designed Sonos Soundalier designed by Kiel Mead and Lindsey Adelman, utilizing Adelman's iron  chandelier with the Sonos Play: 3. The Soundalier and the space created a one-of-a-kind, fully immersive listening experience that introduced Sonos to the global design community. 

EXECUTIVE PRODUCER
CONTENT & WEB PRODUCTION

Building on its commitment to excellence in service, British Airways launched a distinguished in-flight culinary program - Height Cuisine. The Height Cuisine content program told the unique stories of cooking, preparing and serving food and wine at 40,000 feet in the air. The content featured stories on the science of tastebuds in flight, interviews with British Airways' chefs and in-flight teams along with profiles of leading food and wine personalities. The content was hosted on a custom content hub and promoted across influential design and travel websites. 

DIRECTOR OF MARKETING

Launched the digital flagship site for GrandLife Hotels; a dynamic  e-commerce hotel website featuring comprehensive neighborhood guide, rewards program & publishing platform. Leading concept, development and integrated marketing and content strategies to promote the hotel group's rebranding and repositioning.  

Served as the managing editor for ROOM 100, the arts and culture magazine of Thompson Hotels,  managing all production elements - including all photography shoots, editorial development, marketing and distribution of the title.

Launched Room 100 as a digital platform - managing content strategy and development, marketing and syndication.

MARKETING DIRECTOR
November 2007 - November 2010

Supervised & drove marketing, brand & communications initiatives for Thompson brand and collection of hotels. 

Oversaw strategy, development & implementation of website, SEM, editorial content development & social media activation. 

Drove re-branding & development and implementation of creative identity for individual properties.

Developed print & e-marketing programs to drive brand awareness & increased bookings.

Supervised & developed brand partnerships; including designer uniform, music & artist collaborations.

PRODUCER & MARKETING MANAGER
December 2007 - December 2008

Developed brand identity & marketing strategies for fashion clients - including AboutBlu, Carrera and Paper Denim + Cloth.

Supervised agency’s entire client roster: including interactive, branded entertainment projects, fashion branding & positioning, magazine development & non-profit charity initiatives.

About: Tar was founded as an arts collective and creative agency - creating, developing and marketing high-concept arts and entertainment projects. In 2007 Tar launched TAR MAGAZINE, its flagship medium.